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Market disruption through technology is inevitable in our current business ecosystem. Many enterprises globally use some form of digital technology in their daily trading activities. However, the development of an ideal digital enterprise where every aspect of the business including operations, sales, and revenue are conducted through digital technology is what Business 4.0 is aiming to achieve.

With the current advancement of technology, data has become a core pillar for business development. Digital enterprises are leveraging knowledge management through cloud computing, data sharing, and analytics to gain a competitive advantage by redefining every aspect of the business.

Digital technologies such as artificial intelligence, robotics, and automation are key enablers of improved efficiency and increased enterprise productivity. When key enterprise functions are automated, it will become easier than before to leverage on the current digital ecosystem to drive mass customization and create exponential value.

Ways in which Business 4.0 will transform enterprises

The fourth business digital disruption is changing the ways business operate. With the huge amount of business information being within reach, we are going to witness unprecedented levels of productivity and new ways of doing business. Some of the notable digital transformations that Business 4.0 disruption is bringing to enterprises include;


  1. Adoption of Internet of Things (IoT) through synchronized systems

Synchronized systems through digital twinning technology is becoming a reality and gaining a lot of popularity in the business environment. The digital twinning concept can be simplified to mean the replication of a physical asset into a digital platform. Physical assets are embedded with sensors that take data in real-time and they are able to update businesses and industries concerning the efficiency and current condition of different assets. Digital twinning creates a fully functional virtual environment where users can input data, test it and get output. This concept will help digital enterprises with crucial information that will help leaders make important decisions regarding short-term and long-term goals. With digital twinning simulations, enterprises can easily test the outcomes of new policies, products, or services and understand the best variables that can help them increase value and productivity.


  1. Artificial intelligence is taking center stage

Digital enterprise can’t be complete without the help of artificial intelligence (AI). With the penetration of Artificial intelligence in most enterprises is still minimal, there is a big room for leveraging AI technologies in many business operations. As the digital enterprise environment continues to grow, we will begin to see more AI applications in businesses apart from the current automation, data analytics, 3D modeling, and consumer behavior forecasting and product recommendations.

The artificial intelligence solutions that will transform digital enterprises going forward should be niche-based. When narrowed down to an industry-specific AI, businesses will get more value, and operational efficiency will increase. Going forward, healthcare facilities will use AI to improve their service delivery and general care operations. Also, enterprises in the financial sectors will leverage artificial intelligence to improve their regulatory compliance and tighten their security systems to counter the ever-increasing cybercrime.


  1. Brands will go big on personalization

With Business 4.0, digital enterprises will have an easier time learning consumer behaviors through data mining and analytics. Brands and retailers will use past consumer buying behaviors to offer personalized products and recommendations of other related products. The personalization of related products and services can be done either by the same vendor other online third parties.

Brands and retailers who will use products and service personalization wisely will improve buyer’s experience and in return generate more revenues. Artificial intelligence will help filter related products or services that users might have never bought or know that they are available thus, increasing conversion. Digital e-commerce giants like Amazon are already reaping big through mass personalization thanks to robust analytical tools and algorithms that can learn customer behaviors so that they can provide more personalized related products.

Digital enterprises that will go past giving personalized offers and discounts to their customers will learn the needs of their clients and position themselves as the solution givers through personalized recommendations. Machine learning will help digital enterprises have a better understanding of customer needs so that they can provide more information and offer better and interactive customer support services across multiple channels seamlessly.


  1. Value proposition avenues will increase

Business 4.0 will redefine the conventional enterprise ecosystem and through digital technologies, enterprises will be now able to generate new streams of revenue as the market base expands. New digital business models will involve selling products and services on multiple online channels plus subscription services to certain products and services. Currently, some of the digital enterprises that are leading the market with subscription services include audiobooks, podcasts, the beauty industry, razors, and coffee shops.

The adoption of the product-as-a-service model by digital enterprises will also play a big role in increasing business revenues, user experience, and growth. The data generated from these kinds of digital enterprise models can be sold to relevant enterprises to create multiple levels of income and derive more value.


  1. More collaborative ecosystems

Digital enterprises are going to benefit greatly from fast and efficient communication and data sharing platforms that create value. As a result, we are going to see more business collaborations in areas such as supply chain, services, and customer support. Online aggregators and other technological platformss will also create a good avenue for more business collaborations with like-minded partners to create synergy and improve efficiency.

To remain competitive, today’s businesses must embrace the wave of industry 4.0 and through digital technologies, they will be able to reach new markets and simplify daily business operations through automation and improve customer’s overall campaigns, sponsored searches, and a multitude of other offerings.

This type of organization can analyze each purchase and work out the propensity to buy based on the actions a consumer takes before the purchase. Taken together, there is a set of correlated events, including other products or services a buyer might have viewed and the way they might have compared the prices and features of the product or service.