{"id":82995,"date":"2021-03-18T12:59:24","date_gmt":"2021-03-18T11:59:24","guid":{"rendered":"https:\/\/ruggtek.com\/oldsite\/?p=82995"},"modified":"2021-03-18T12:59:24","modified_gmt":"2021-03-18T11:59:24","slug":"como-a-industria-4-0-esta-transformando-o-setor-de-luxo","status":"publish","type":"post","link":"https:\/\/www.ruggtek.com\/br\/how-industry-4-0-is-transforming-the-luxury-industry\/","title":{"rendered":"Como a Ind\u00fastria 4.0 est\u00e1 transformando o setor de luxo"},"content":{"rendered":"[:en]\n\t\t
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The digital transformation that is currently disrupting the market has also played a great role in redefining the shopping experience of high-end consumers in the luxury industry. Industry 4.0 is anchored on principles of speed, efficiency, and high volumes.<\/p>\n

Latest retail technologies such as big data, 3D, smart factories, artificial intelligence (AI), internet of things (IoT), machine learning, advanced algorithms, augmented reality, and voice e-commerce are reshaping how companies manufacture products and how the customers do their shopping.<\/p>\n

The luxury industry has also benefited immensely from smart technologies. Most high-end luxury brands and retail stores are integrating cutting-edge technologies into their highly crafted and customized products to improve customers\u2019 experience. Industry 4.0 has enabled many luxury companies to digitize and automate their businesses thus improving productivity and personalized customers\u2019 experience.<\/p>\n

To clearly understand how industry 4.0 has transformed the luxury industry, we are going to explore various retail and high-end luxury categories that have benefited from this digital transformation.<\/p>\n

Industry 4.0 in fashion luxury industry<\/strong><\/h2>\n

The fourth industrial revolution has also played a significant role in the transformation of the fashion luxury industry. Whether it\u2019s in 3D printing and visualization, analytics, material science, augmented reality, or artificial intelligence, the fashion industry has benefited a lot from this advanced technology.<\/p>\n

Luxury fashion brands are able to collect client data such as their shopping preference and design to enable them to create flexible manufacturing of customized fashion luxury products that will resonate with customers both the older generation and millennials. The fashion industry is stretching industry 4.0 possibilities and moving forward there is a high possibility of creating fabrics that will have microscopic computing embedded to those fabrics so that they can have the potential of detecting surrounding temperature changes and adjusting accordingly.<\/p>\n

The sportswear sector is also very active when it comes to adopting industry 4.0 technologies and it\u2019s employing the new concepts in its craftsmanship to design and create high-end and customized sportswear luxury items. Predictive analytics from data collected from past clients is also helping brands to forecast future luxury trends so that they can start preparing for future transition and adaptability.<\/p>\n

If manufacturers of luxury fashion brands are certain that certain consumer trends will continue into the future, the predictive technology can help them align their production lines and marketing channels so that their operations remain competitive and efficient.<\/p>\n

Industry 4.0 in the luxury watch industry<\/strong><\/h2>\n

Luxury watches are also feeling the impact of smart technologies as consumers’ tastes and preferences continue to evolve. As a result, the luxury watch industry has no choice but to adopt industry 4.0 technologies. Smartwatches are now on the rise and designers are now looking for better ways of integrating the traditional shaped watches with the latest sophisticated technological features. A good example of a luxury watch brand is TAG Heuer that is now using IoT technology and Android smartphone technology.<\/p>\n

Other luxury watches brands are also embracing industry 4.0 digital technologies and we are seeing more luxury brands adopting track and trace, inspection, anti-counterfeit sensors, and smart data management systems.<\/p>\n

Artificial intelligence is also helping many luxury watch brands to guarantee quality control checks for all components used in the designing and manufacturing of luxury watches. Current artificial intelligence uses advanced algorithms to analyze products when scanned by a camera and identify any mistakes that can help manufacturers know if a component is of good quality or not.<\/p>\n

The luxury industry is a very sophisticated industry that requires unmatched attention to detail for brands to remain competitive. High-end luxury watches customers are moved by unique items that are customized using advanced technologies.<\/p>\n

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Industry 4.0 in the luxury car industry<\/strong><\/h2>\n

The world of the luxury car industry has embraced industry 4.0 digital transformation in the production of high-end cars. Car production factories are being redesigned to integrate industry 4.0 technologies while at the same time keeping a considerable amount of workers. In the Lamborghini factory, for instance, the manufacturer adopted the industry 4.0 technologies it was able to increase production capacity by 50%. Workers do all the assembly works while robots and automated guided vehicles transport car materials and chassis.<\/p>\n

Cobots are used in production areas that require either positional precision or maximum repeatability. The use of industry 4.0 technologies has helped Lamborghini increase SUV Urus cars production efficiency and it\u2019s even considering extending the craftsmanship efficiency experienced to the production of its renowned supersport cars that will require high-quality standards and customization.<\/p>\n

The company also uses a manufacturing execution system (MES) to synchronize and relay data in real-time via rugged industrial tablet touchscreens.<\/p>\n

Conclusion<\/strong><\/p>\n

All these digital transformations are redefining the shopping experience of luxury consumers as more and more brands continue to put their emphasis on personalized and smart experiences.<\/p>\n

Augmented reality has played a significant role in enhancing digital integration with consumer\u2019s preferences to boost affluent customer\u2019s shopping experience. Luxury brands are now adopting the smart mirror technology in their physical retail stores to give their clients a special chance to freely interact with a wide range of luxury products digitally and get real-time information such as price, origin, availability, similar products, and models.<\/p>\n

Due to the high number of smartphone penetration globally, more and more high-end customers are using luxury items that incorporate the use of artificial intelligence assistants. The demand for smart devices such as Amazon Echo, Apple HomePod, and Google Home is on the rise for most high-end consumers. Moving forward, we are going to witness luxury brands adopting AI-powered innovations in order to increase consumers’ experience.<\/p>\n

Another industry 4.0 digital transformation technology that will revolutionize the world of luxury retailing is voice commerce. Voice-controlled e-commerce will enable luxury consumers to make impulsive buying decisions in a completely new environment. The voice search will play a significant role as a good alternative to text typing when shopping for various luxury items and services. Industry 4.0 will transform the luxury industry in a big way and high-end consumers will benefit immensely once luxury brands completely embrace smart technologies that ease the human-computer interactions plus the finest customization of luxury items to redefine customers’ experience without compromising on quality.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>[:es]\n\t\t

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La transformaci\u00f3n digital<\/strong> que actualmente est\u00e1 revolucionando el mercado tambi\u00e9n ha jugado un papel importante en la redefinici\u00f3n de la experiencia de compra de los consumidores de alto nivel en la industria del lujo. Industry 4.0 se basa en principios de velocidad, eficiencia y grandes vol\u00famenes.<\/p>\n

Las \u00faltimas tecnolog\u00edas minoristas<\/strong>, como big data<\/strong>, 3D<\/strong>, f\u00e1bricas inteligentes, inteligencia artificial (IA), internet de las cosas (IoT), aprendizaje autom\u00e1tico, algoritmos avanzados, realidad aumentada y comercio electr\u00f3nico de voz est\u00e1n remodelando la forma en que las empresas fabrican productos y c\u00f3mo los clientes hacer sus compras.<\/p>\n

La industria del lujo tambi\u00e9n se ha beneficiado enormemente de las tecnolog\u00edas inteligentes.<\/strong> La mayor\u00eda de las marcas de lujo de gama alta y las tiendas minoristas est\u00e1n integrando tecnolog\u00edas de vanguardia en sus productos altamente elaborados y personalizados para mejorar la experiencia de los clientes. La Industria 4.0 ha permitido a muchas empresas de lujo digitalizar y automatizar<\/strong> sus negocios, mejorando as\u00ed la productividad y la experiencia personalizada de los clientes.<\/p>\n

Para comprender claramente c\u00f3mo la industria 4.0 ha transformado la industria del lujo, exploraremos varias categor\u00edas minoristas y de lujo de alta gama que se han beneficiado de esta transformaci\u00f3n digital.<\/p>\n

Industria 4.0 en la industria del lujo de la moda<\/h2>\n

La cuarta revoluci\u00f3n industrial tambi\u00e9n<\/strong> ha jugado un papel importante en la transformaci\u00f3n de la industria de la moda de lujo. Ya sea en impresi\u00f3n y visualizaci\u00f3n 3D<\/strong>, an\u00e1lisis, ciencia de materiales, realidad aumentada o inteligencia artificial, la industria de la moda se ha beneficiado mucho de esta tecnolog\u00eda avanzada.<\/p>\n

Las marcas de moda de lujo pueden recopilar datos de los clientes, como su preferencia de compra y dise\u00f1o, para permitirles crear una fabricaci\u00f3n flexible de productos de moda de lujo personalizados que resonar\u00e1n entre los clientes tanto de la generaci\u00f3n anterior como de la generaci\u00f3n del milenio. La industria de la moda est\u00e1 ampliando las posibilidades de la industria 4.0<\/strong> y, avanzando, existe una gran posibilidad de crear telas que tengan computaci\u00f3n microsc\u00f3pica integrada en esas telas para que puedan tener el potencial de detectar los cambios de temperatura del entorno y ajustarse en consecuencia.<\/p>\n

El sector de la ropa deportiva tambi\u00e9n es muy activo en lo que respecta a la adopci\u00f3n de tecnolog\u00edas de la industria 4.0<\/strong> y est\u00e1 empleando los nuevos conceptos en su artesan\u00eda para dise\u00f1ar y crear prendas deportivas de lujo de alta gama y personalizadas. El an\u00e1lisis predictivo de los datos recopilados de clientes anteriores tambi\u00e9n est\u00e1 ayudando a las marcas a pronosticar futuras tendencias de lujo para que puedan comenzar a prepararse para la futura transici\u00f3n y adaptabilidad.<\/p>\n

Si los fabricantes de marcas de moda de lujo est\u00e1n seguros de que ciertas tendencias de consumo continuar\u00e1n en el futuro, la tecnolog\u00eda predictiva<\/strong> puede ayudarlos a alinear sus l\u00edneas de producci\u00f3n y canales de comercializaci\u00f3n para que sus operaciones sigan siendo competitivas y eficientes.<\/p>\n

Industria 4.0 en la industria relojera de lujo<\/h2>\n

Los relojes de lujo tambi\u00e9n est\u00e1n sintiendo el impacto de las tecnolog\u00edas inteligentes a medida que los gustos y preferencias<\/strong> de los consumidores contin\u00faan evolucionando. Como resultado, la industria de relojes de lujo no tiene m\u00e1s remedio que adoptar las tecnolog\u00edas de la industria 4.0. Los relojes inteligentes ahora est\u00e1n en auge y los dise\u00f1adores ahora est\u00e1n buscando mejores formas de integrar los relojes de forma tradicional con las \u00faltimas caracter\u00edsticas tecnol\u00f3gicas sofisticadas. Un buen ejemplo de una marca de relojes de lujo es TAG Heuer, que ahora utiliza tecnolog\u00eda IoT y tecnolog\u00eda de tel\u00e9fonos inteligentes Android.<\/p>\n

Otras marcas de relojes de lujo tambi\u00e9n est\u00e1n adoptando tecnolog\u00edas digitales de la industria 4.0 y estamos viendo que m\u00e1s marcas de lujo adoptan seguimiento y localizaci\u00f3n<\/strong>, inspecci\u00f3n, sensores antifalsificaci\u00f3n y sistemas inteligentes de gesti\u00f3n de datos.<\/p>\n

La inteligencia artificial<\/strong> tambi\u00e9n est\u00e1 ayudando a muchas marcas de relojes de lujo a garantizar los controles de calidad de todos los componentes utilizados en el dise\u00f1o y la fabricaci\u00f3n de relojes de lujo. La inteligencia artificial actual utiliza algoritmos avanzados para analizar productos cuando son escaneados por una c\u00e1mara e identificar cualquier error que pueda ayudar a los fabricantes a saber si un componente es de buena calidad o no.<\/p>\n

La industria del lujo es una industria muy sofisticada que requiere una atenci\u00f3n inigualable a los detalles para que las marcas sigan siendo competitivas. Los clientes de relojes de lujo de alta gama se sienten atra\u00eddos por art\u00edculos \u00fanicos que se personalizan utilizando tecnolog\u00edas avanzadas.<\/p>\n

Industria 4.0 en la industria del autom\u00f3vil de lujo<\/h2>\n

El mundo de la industria de autom\u00f3viles<\/strong> de lujo ha adoptado la transformaci\u00f3n digital de la industria 4.0 en la producci\u00f3n de autom\u00f3viles de alta gama<\/strong>. Las f\u00e1bricas de producci\u00f3n de autom\u00f3viles se est\u00e1n redise\u00f1ando para integrar las tecnolog\u00edas de la industria 4.0<\/strong> y, al mismo tiempo, mantener una cantidad considerable de trabajadores. En la f\u00e1brica de Lamborghini, por ejemplo, el fabricante adopt\u00f3 las tecnolog\u00edas de la industria 4.0<\/strong> y pudo aumentar la capacidad de producci\u00f3n en un 50%. Los trabajadores realizan todos los trabajos de ensamblaje mientras que los robots y los veh\u00edculos guiados automatizados transportan los materiales y el chasis del autom\u00f3vil.<\/p>\n

Los cobots se utilizan en \u00e1reas de producci\u00f3n que requieren precisi\u00f3n posicional<\/strong> o m\u00e1xima repetibilidad<\/strong>. El uso de tecnolog\u00edas de la industria 4.0<\/strong> ha ayudado a Lamborghini a aumentar la eficiencia en la producci\u00f3n de autom\u00f3viles SUV Urus e incluso est\u00e1 considerando ampliar el efecto de la artesan\u00eda.<\/p>\n

Conclusi\u00f3n<\/h3>\n

Todas estas transformaciones digitales est\u00e1n redefiniendo la experiencia de compra de los consumidores de lujo a medida que m\u00e1s y m\u00e1s marcas contin\u00faan poniendo su \u00e9nfasis en experiencias personalizadas e inteligentes.<\/p>\n

La realidad aumentada ha desempe\u00f1ado un papel importante en la mejora de la integraci\u00f3n digital con las preferencias de los consumidores para impulsar la experiencia de compra de los clientes acaudalados<\/strong>. Las marcas de lujo ahora est\u00e1n adoptando la tecnolog\u00eda de espejo inteligente en sus tiendas minoristas f\u00edsicas para brindarles a sus clientes una oportunidad especial de interactuar libremente con una amplia gama de productos de lujo digitalmente y obtener informaci\u00f3n en tiempo real, como precio, origen, disponibilidad, productos similares y modelos<\/p>\n

Debido al alto n\u00famero de penetraci\u00f3n de tel\u00e9fonos inteligentes<\/strong> a nivel mundial, cada vez m\u00e1s clientes de alto nivel utilizan art\u00edculos de lujo que incorporan el uso de asistentes de inteligencia artificial. La demanda de dispositivos inteligentes<\/strong> como Amazon Echo, Apple HomePod y Google Home va en aumento para la mayor\u00eda de los consumidores de gama alta. En el futuro, seremos testigos de c\u00f3mo las marcas de lujo adoptan innovaciones impulsadas por IA para aumentar la experiencia de los consumidores.<\/p>\n

Otra tecnolog\u00eda de transformaci\u00f3n digital de la industria 4.0<\/strong> que revolucionar\u00e1 el mundo de la venta minorista de lujo es el comercio por voz. El comercio electr\u00f3nico controlado por voz permitir\u00e1 a los consumidores de lujo tomar decisiones de compra impulsivas en un entorno completamente nuevo. La b\u00fasqueda por voz desempe\u00f1ar\u00e1 un papel importante como una buena alternativa a la escritura de texto al comprar diversos art\u00edculos y servicios de lujo. La Industria 4.0<\/strong> transformar\u00e1 la industria del lujo a lo grande y los consumidores de alto nivel se beneficiar\u00e1n inmensamente una vez que las marcas de lujo adopten por completo tecnolog\u00edas inteligentes que faciliten las interacciones entre humanos y computadoras, adem\u00e1s de la mejor personalizaci\u00f3n de art\u00edculos de lujo para redefinir la experiencia de los clientes sin comprometer la calidad.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>[:]\n","protected":false},"excerpt":{"rendered":"

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